Close

Marketing and Communications

Comprehensive Marketing and Communications Support

United Urology’s Marketing & Communications team provides comprehensive marketing and communications support to affiliates to help the practice grow, elevate the brand, and manage its reputation.  Marketing & Communications plans, organizes, and manages all marketing functions to achieve each affiliate’s objectives of growth, profitability and visibility in concert with a consistent marketing message and position.

Our comprehensive marketing capabilities include:

  • Development of a strong brand, image, and reputation in the marketplace.
  • Creation and execution of marketing strategies and programs to help drive new patients and secure/expand market share.
  • Development and execution of multi-channel marketing campaigns and content to drive new business and strengthen patient and community relationships.
  • Development of specific marketing programs for new programs, treatments, physician and offices.
  • Evaluation and improvement of  the patient experience through reputation management and patient surveys.
  • Development of internal communications programs.

 

Field Marketing

United Urology’s dedicated physician liaisons help drive patient volume through relationship building with referring physicians throughout the community. Our physician liaisons work to:

  • Market to new and existing referral sources.
  • Serve as point of contact with referring physicians
  • Increase referrals for specific service lines.
  • Evaluate and implement market opportunities.
  • Analyze data to enhance growth.